Does peace need rebranding?

Back in 2016, during our postgrad course at INCORE when we first sat down to have a discussion about the possibility to launch a blog, maybe a website, we only knew that we wanted to get the word out, share all the awesomeness that we had learnt. I am not exaggerating when I say that we were simply blown away hearing about the knowledge that has been gathered over the decades. We indeed know quite a lot about peace, conflict development and resolution – but the knowledge doesn’t seem to be widely used. So, it comes to mind:

Why aren’t we hearing more about the importance of peace, about peaceful means and successful nonviolent conflict transformations in our everyday lives, in the media and from our politicians?

Well, the causes are slightly more complex than to meaningfully discuss them in an introductory post, but the answer is along the lines of peace being somewhat ‘boring’, at least in our current society, not sexy, motivating enough, thus it has a pejorative tone. In this sense, peace, undeniably, needs to be ‘rebranded’.

Rebranding peace won’t be achieved overnight, and although it’s a viable transformative agenda and a fantastic goal, for such a nascent initiative as RebrandPeace, it’s a bit overambitious. This is the reason why we decided to go with the aims put down in the mission statement, that is: promoting and facilitating discussion on peace research – something that we definitely can do, in our own pace, and hopefully with your help.

Meanwhile, we’ll experiment with strategies on how to efficiently popularise peace research and how to present important results in an attractive and fun way. Ideally, in the not so distant future, 9gag will be full of peace memes and the youth will share best practices via Snapchat – just joking, but it would be nice to see more peace-related viral content.

We would love to hear what you think, please comment or get in touch.

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THE LEGAL STUFF

  • I © RebrandPeace 2018